Cut back - Luz Broto Luz Broto

Mutaciones. Intervenciones artísticas en Museos, No siempre que estuvimos / estuvimos, Museo Picasso - Colección Eugenio Arias, Centro de interpretación de Nuevo Baztán, Casa Museo Lope de Vega, Museo Casa Natal de Cervantes,

Madrid, ES

Cut back, Intervention, September 2017

Reduce the opening hours of three museums for one month.

An exhibition takes place in four museums of the same institution at the same time. The proposal generates a new relationship between them by accentuating the simultaneity of the show.

I observe the access regulations and opening hours of each museum. The big ones have continuous schedules and alternating shifts, and there is a correlation between the volume of visitors and their geographical location.

I take as a model the smallest museum, the one with shorter opening hours and the more distant from the center of Madrid, the Museo Picasso – Colección Eugenio Arias of Buitrago del Lozoya. I proposed the other museums reduce as much as possible their opening hours for a specific lapse of time.

After a negotiation process with the institution, it agreed on a minimum reduction of the public opening time of the three museums. As a result, they reduce its weekly opening hours by 2 minutes each day for one month.

Each museum shows the new opening time in its information panels, websites, and information leaflets, where an edition is annexed. Logos’ sizes correspond to opening hours per year and their placement on the page to their geographical location in the edition.

Map with the four museum.

Edition
offset print
22,5 x 14,5 cm
Design Oficina de disseny

PDF edition

Mailing with the brochures of the four museums, ordered from smallest to largest, and the edition with the new schedule. It was sent from the post office of Buitrago del Lozoya, the town of the smallest museum.

This proposal took place in the framework of No siempre que estuvimos / estuvimos, a project curated by Beatriz Alonso within Mutaciones. Intervenciones artísticas en Museos de la Comunidad de Madrid, with works by Diego Delas, Marta Fernández Calvo, PLAYdramaturgia, Wilfredo Prieto, Leonor Serrano Rivas, Julia Spínola and Marc Vives.

PDF (ESP) Leaflet No siempre que estuvimos/estuvimos